Luxury - Loss of Luxe

What is considered luxury?

• something that is an indulgence rather than a necessity
• lavishness: the quality possessed by something that is excessively expensive
• wealth as evidenced by sumptuous living
  

Luxury NOW:

'' The luxury industry has changed the way people dress. It has realigned our economic class system. It has changed the way we interact. It has become part of our social fabric. To achieve this, it has sacrificed its integrity, undermined its products, tarnished its history, and hoodwinked its consumers. In order to make luxury 'accessible', tycoons have stripped away all that has made it special. Luxury has lost its lustre.''

Thomas, D., Deluxe, Allen Lane, London, 2007